Bibit Premium - Wealth Management Experience

Overview

Bibit Premium is an exclusive service designed for users with more complex investment needs and higher asset values. The feature aims to deliver a more personalized investing experience through dedicated assistance, relevant insights, and premium-level services.

Problem

• High-value users require a more personalized and trustworthy investment experience

• The existing flow did not fully reflect the exclusivity and value of Bibit Premium

• Premium service benefits were not clearly communicated to first-time users

Target Users

• Intermediate to advanced investors

• Users with higher AUM who need guidance and reassurance

• Investors seeking a simple yet professional investing experience

Goal

• Simplify understanding of Bibit Premium services

• Strengthen trust and perceived exclusivity

• Create a clear information hierarchy without overwhelming users

• Maintain consistency with the existing Bibit design system

Approach

• Reviewed user feedback and stakeholder insights

• Simplified information hierarchy

• Applied progressive disclosure for complex content

• Aligned visuals with the existing Bibit design system

Solution

• Clear entry point into Bibit Premium

• Structured benefits and services explanation

• Informative, non-aggressive CTAs

• Clean and professional visual language

Outcome

• Improved clarity of premium service offerings

• Stronger perceived value and trust

• Easier decision-making for users exploring premium features

Details and metrics are generalized due to confidentiality.

Key Learnings

• Premium UX is driven by clarity and trust, not visual complexity

• Structured information reduces hesitation in financial decisions

• Progressive disclosure works well for high-stakes fintech products