Bibit Premium – Driving Investor’s Confidence
Elevate your wealth management experience and increase financial literacy across diverse communities.
Background & Objective
Bibit is one of Indonesia’s leading investment platforms. To serve its high-net-worth users, Bibit launched Bibit Premium, an exclusive service for investors with an Asset Under Management (AUM) above IDR 500M.
The objectives were:
Brand Positioning → Build a premium identity comparable to private banking.
Investor Confidence → Provide seamless, exclusive experiences that reinforce trust and credibility.
Financial Literacy → Empower premium users with accessible insights and personalized financial guidance.
Scope of Work
User Interface (UI) → Designing an elevated visual identity with premium color palettes, typography, and patterns that communicate exclusivity.
User Experience (UX) → Mapping user flows, defining personas, and conducting user interviews & surveys to validate expectations.
Feature Design → Creating bespoke flows for premium features such as Wealth Specialist Access and Premium Referrals.
Key Elements of the Project
Premium Brand Identity
Exclusive color schemes, subtle patterns, and polished typography inspired by financial institutions and luxury brands.Feature Highlights
Wealth Specialist Page → Direct access to professional advisors for personalized guidance.
Referral Premium → An exclusive referral program tailored for high-value investors.
Social Validation
Organic positive responses on social media reinforced the credibility of the premium positioning.
Process & Approach
Phase | Activities |
|---|---|
Discovery & Research | Interviews and surveys with AUM > IDR 500M users to capture motivations and pain points. |
Persona Definition | Developing premium investor personas to guide design decisions. |
UX Flow Mapping | Crafting simplified yet exclusive user journeys for wealth and referral features. |
UI Branding | Designing high-fidelity interfaces with premium design language. |
Prototyping & Testing | Building interactive prototypes and validating through usability testing. |
Refinement & Launch | Iterating based on feedback, ensuring alignment with brand identity. |
Strategic Outcomes
Brand Differentiation → Bibit Premium visually and experientially separated itself from standard investment services.
Investor Empowerment → Exclusive features (Wealth Specialist, Referral Premium) directly enhanced investor trust.
Data-Driven Design → Insights from interviews/surveys ensured that design decisions aligned with real user needs.
Consistency Across Touchpoints → A cohesive design system maintained premium identity across flows.
Impact
Bibit Premium successfully positioned itself as a trusted, exclusive service for high-net-worth investors, elevating both brand perception and user satisfaction.